Small Business Trends

Small Business Trends

With its oldest members now entering their early 30s, the millennial generation is reinventing the way businesses manage the workplace and its employees. Millennials demand comprehensive leadership and opportunities for growth within every position they fulfill. Transparency, collaboration and a seamless work-life balance are vital not only to their comfort, but also to their success within the workplace.

The availability of Internet-based technology gives small businesses more control over brand development, marketing and customer engagement. Online storefronts, which allow for the movement of electronic commerce, draw Internet users to the Web in masses. Retail spending is on the rise in the U.S., and shipping fees are driving factors in customers’ decision processes.

Tech is one of the fastest growing sectors in the economy with demand for qualified candidates often outpacing the supply. These tech roles offer above average salaries and many tech companies of all sizes are looking to hire highly-skilled talent as quickly as possible. Small businesses owners are looking to fill jobs in systems software and application development. As jobs become less creative and more regimented.

It’s no secret that many of today’s small business owners are experimenting with different tools and strategies in the hopes of increasing their revenue and overall success. With small business owners and employees wearing so many hats, it’s all too common for leads and marketing opportunities to slip through the cracks, meaning their lead generation efforts are less than optimal. Over 61% of small business owners reported that they were fostering an active social media presence, while Search Engine Optimization is still being used by less than 30% of business owners.

And what about Mobile? It is now the new norm and customers expect that they will be able to complete a transaction or surf to a page in a single swipe? Are you set for this future trend? If not, you’d better be.

The new revolution won’t be televised, it will be streamed on a tiny screen.